01
BRANDING,
CORPORATE IDENTITY
& DOMAINS
We believe that excellent products call for excellent brands. We support our clients in the process to create a relevant, unique, memorable and iconic brand for their products and services that change behavior and create real impact.
Whilst offering strategic positioning services, we also can assist in acquiring the matching domain names for accurate online representation. Valuable and desired category descriptive or brandable, short domains - often referred to as digital or virtual real estate - can be challenging to purchase due to various circumstances.
Let our experts with over 30 years of negotiation experience & a background in behavioural psychology do the work for you.
02
STRATEGIC
PLANNING &
DECISION SUPPORT
Decision support is to assist the Decision Maker and not to replace him. Decision Support will augment any shortcomings and organize the concepts used in making decisions. Decision-making processes are influenced by the sorts of cognitive, emotional, and social forces in which behavioral scientists have expertise.
The next time your organization needs to make a strategic decision, learnings from the latest behavioral science research can help you avoid common pitfalls that tend to plague decision makers. We use behavioral science approach to design engineer and help implement solutions.
03
BEHAVIOUR BASED
PRODUCT & SERVICE
OPTIMISATION
Behavioral science is a methodology for better understanding your stakeholders. Be they customers, employees, or partners, the people you need to influence are all, well, people. Behavioral science gives us the tools to uncover honest insights into how people actually behave. The practice to bring behavioral science to life in modern organization is making a profound impact on them.
By focusing on isolating the behavior of interest, running experiments and measuring actual behaviors, behavioral science teaches us not to look straightaway for answers, but for “answerable questions.” The practice of employing behavioral science methodology forces managers to be precise when defining their goals, isolating exactly what behaviors and measurable outcomes matter most in determining a successful venture.
Consumer choice is often, if not usually, irrational. Thus effective business strategic decision making and marketing must be irrational sometimes, too. Behavioral science is about the details — people make different decisions depending on the design and context of an experience. We are partners with designers to ensure that all those small details (from copy to onboarding flow) align with the broader customer psychology.
In order to integrate behavioral science into your primary business, you can collaborate with us on various projects. We can also help you select the most effective behavioral framework to use in your project based on your business goals and challenges.
04
CORPORATE
STRESS MANAGEMENT
& BUSINESS RESILIENCE
Highly resilient individuals are a source of competitive advantage. Ensuring that your organization has sufficient financial capital, sustainable business processes and efficient risk controls and practices to withstand the impact of adverse economic and business developments is not enough to create a truly sustainable and successful business.
You have to improve the resilience of your people and yourself. To improve a powerful constellation of qualities that increases the likelihood to be active constructing agents in the business world, to be able to overcome and master great difficulties. And how to bring more hardiness into your life to help make work, health and communications in business and life less hard.
SOLUTIONS
KNOW MORE.
DO MORE.
